What We Believe: Olay is calling for an end to animal testing in skin care and the beauty industry.
Changing the Beauty Industry: We do not test our products on animals. Olay is working closely with governments around the world to provide alternative research methods to eliminate testing on animals, enabling cruelty-free skin care in the beauty industry. For example, in a few countries where Olay is sold, governments still mandate animal tests. In those cases, Olay can be required by law to submit our products to labs where we know animal tests are happening. This is why we do not claim cruelty-free on our packaging. We do not believe these tests are necessary to evaluate safety or performance. But today, they won’t accept alternative non-animal testing methods. We remain steadfast and will continue to advocate for alternative methods to end animal tests in the industry
How We Test Our Products: Olay tests its products on “lab skins,” including unique, Olay-invented versions that have the same physical properties as natural skin but are created wholly in a lab setting from non-animal materials. Testing on lab skin helps ensure our products work as intended and are safe to use. We also research our products with thousands of women around the world to ensure they provide real, transformational skincare benefits that women expect when using Olay.
Investing in Cruelty-Free Research: Olay's parent company, P&G, has devoted a total of $420 Million to develop cruelty-free alternatives. Additionally, P&G has joined industry coalitions to share research and testing methodologies so that other skin care brands and the industry-at-large can end animal testing and move toward cruelty-free skin care.
Partnering with the Humane Society: Olay supports the Humane Society International’s #BeCrueltyFree campaign to ban animal testing for cosmetics in all major global beauty markets by 2023.